Just Be

May 22, 2008

How does a company grab the attention of people?

Does it do something controversial? Maybe.

Does it make a good product? Definitely.

Does it pretend to be something it isn’t? Good luck on that.

Attention is a currency. If you can secure it, you win. The problem is people don’t care anymore. They’re tired of senselessness. They don’t think your award-winning sales pitch is worth their time.

What do you do?

Do to others what you would have them do to you.

That’s probably the best advice anyone could ever get and its centuries old. 

Why reinvent the wheel? People want what they want. It’s our job to give it to them. Otherwise, we should just go away and hide until the world is ready for what we think is hot. In most cases, that never happens.

Don’t force your thoughts on others and the money will come raking in.

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