Responsible Gaming

June 11, 2008

I just read an article in a broadsheet about responsible gaming. You might be tempted to think that it was about gambling but it wasn’t. It’s about video gaming.

One statement mentioned that students are performing badly in school because of excessive gaming. What ever happened to work before play? Well, I have to admit that school really is boring. I’d rather sleep through the class than stay awake and listen. I guess we can’t blame students for staying up late to indulge in their favorite video game because it is way better than studying.

Isn’t that an irony? Maybe it is. Or, maybe it’s just that the gaming industry is much much much better at marketing compared to educational institutions.

Think about that for a second…

The gaming industry was built by people. They developed it. Remember that there were people who sweat blood and tears to make the industry flourish. At some point the education industry went through that too. The question is, are they still doing that right now given that new competitors have emerged? Yes, anything taking up a student’s time should be considered a competitor.

Admit it. People need fun and excitement in their lives. Where these two things is derived from is negotiable. Through the years, video games have grabbed an insane market share of these two things.

To argue that education doesn’t derive fun and excitement is to say that the Greeks didn’t exist. Remember those times? Knowledge was the cornerstone of everyday life. People stopped to listen to lecturers teach at the town square or whatever you may call it. Those lecturers were thus the marketing geniuses of that time in human history.

Maybe I’m generalizing too much but you have to agree that I have a point.

Educators have to get their act together. Once the system realizes that learning can be derived outside the classroom setting then maybe things would change for the better.

Yes, there are exceptional students. Students who study for the sake of learning. If only all students can be like them Not everyone is like that! You can’t change what you can’t control. Move on! Do anything and everything to captivate each and every student. Stop ranting. Stop sitting pretty together making regulations about gaming. Do something about yourself!

If you think about it, gaming is addicting because it allows you to do things beyond your ability. That is such an exhilarating feeling. Zapping monsters, single-handedly gunning down 50 thugs, nuking an enemy base… The possibilities are endless.

Don’t get me wrong though. There are also non-violent things in gaming that are addicting. Stuff like empire-building that my brother loves so much.

Before I get misinterpreted, let me say one thing. I love learning, period.

Now, I propose a toast to the gaming industry. You guys are good. Too good.

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I preach, you listen

June 5, 2008

In most companies, people do not genuinely value customer experience. They simply set up a lame excuse of a marketing department. Frankly, as a customer myself, I’m getting tired of their antics. I mean, who gives a crap about the adventures of a brownie bar?

“If my TV ad impresses people, then my sales will go up!”

That’s cliché. It’s boring, but why do companies continue to do it?

Well for starters, it’s easy. It requires low emotional involvement on the part of the marketer with the customer. Most importantly, it’s an effective medium to use if you want to preach your idea. You pay a couple of million bucks, the TV station plays your message, and you feel good about yourself. Great.

But what about your customer?

 

She has feelings too.

 

Maybe it’s time you listen to her.


munchpunch.com

June 3, 2008

This web app is waaaaay better than spot.ph. It’s so easy to use. The interface is so simple and is not cluttered. Spot.ph should have bought munchpunch‘s technology rather than create their mess of a site. This just goes to show how big projects of big companies do not always offer the superior edge. As a customer, I prefer munchpunch because it solves my problem of finding nearby restaurants. The reviews of other people are just an added bonus.

If I were a restaurateur, I would participate in munchpunch more than spot.ph. Spot.ph is more like a knock-off of yelp.com with commercial interests. Munchpunch offers a very clear message: Food within your neighborhood. What better way to reach my potential customers?

Check them out to see what I mean.